Marketing
Marketing is the art and science of managing relationships between buyers and sellers. As such, every product, service, and idea that is offered requires marketing. In addition to businesses, marketing technologies are used by non-profit organizations, government agencies, political entities, and other types of organizations. Modern marketing decisions are based on statistical analyses, market tests, and other research techniques. Studying marketing prepares students to enter this growing and ever-changing sector of the global economy in positions such as marketing managers, sales managers, retail buyers, marketing representatives, professional salespersons, internet or direct response marketing managers, and advertising account representatives.
Marketing Option
| Freshman Year | Credits | |
|---|---|---|
| Fall | Spring | |
| BGEN 104US - First Year Business Seminar* | 3 | |
| M 121Q - College Algebra (Students with MSU Math Placement level of 400+ are exempt from this requirement) | 3 | |
| ECNS 101IS - Economic Way of Thinking | 3 | |
| Interdisciplinary electives, free electives or University Core | 6 | |
| BGEN 204 - Business Fundamentals | 3 | |
| BMIS 211 - Data Analytics I | 3 | |
| STAT 216Q - Introduction to Statistics | 3 | |
| Interdisciplinary electives, free electives or University Core | 6 | |
| Year Total: | 15 | 15 |
| Sophomore Year | Credits | |
| Fall | Spring | |
| ACTG 201 - Principles of Financial Accounting | 3 | |
| ECNS 202 - Principles of Macroeconomics | 3 | |
| BMGT 240IS - Business Analytics | 3 | |
| Interdisciplinary electives, free electives or University Core | 6 | |
| ACTG 202 - Principles of Managerial Accounting** or ACTG 223 - Principles of Financial Accounting II | 3 | |
| ECNS 204IS - Microeconomics | 3 | |
| BMGT 205 - Prof Business Communication | 3 | |
| Interdisciplinary electives, free electives or University Core | 6 | |
| Year Total: | 15 | 15 |
| Junior Year | Credits | |
| Fall | Spring | |
| BMKT 325 - Principles of Marketing | 3 | |
| BMGT 335 - Management and Organization | 3 | |
| BGEN 361 - Principles of Business Law | 3 | |
| BMIS 312 - Data Analytics II | 3 | |
| Interdisciplinary electives, free electives or University Core | 3 | |
| BMGT 322 - Operations Management | 3 | |
| BFIN 322 - Business Finance | 3 | |
| BMKT 337 - Consumer Behavior | 3 | |
| BMKT 342R - Marketing Research | 3 | |
| Interdisciplinary electives, free electives or University Core | 3 | |
| Year Total: | 15 | 15 |
| Senior Year | Credits | |
| Fall | Spring | |
| Choose 4 of the following Marketing electives: | 12 | |
BMKT 343 - Integrated Marketing Communication | ||
BGEN 365 - International Practicum | ||
BMKT 420 - Integrated Online Marketing | ||
BMKT 441 - International Marketing | ||
BMKT 444 - Retail Management | ||
BMKT 436 - Sales and Sales Management | ||
BMKT 446 - Marketing for Entrepreneurs | ||
BMKT 484 - Internet Marketing Practicum | ||
BMKT 485 - Applied Marketing Strategy | ||
BMKT 491 - Special Topics | ||
BMKT 498 - Internship (Must be taken for at least 3 cr, but counts as 1 BMKT elec) | ||
| Interdisciplinary electives, free electives or University Core | 3 | |
| BGEN 499 - Senior Thesis/Capstone: Strategy Seminar | 3 | |
| BMKT 499 - Senior Capstone: Marketing Management | 3 | |
| Approved Approved Elective*** | 3 | |
| Interdisciplinary electives, free electives or University Core | 6 | |
| Year Total: | 15 | 15 |
| Total Program Credits: | 120 | |
- *
BGEN 104US preferred, but any University Seminar (US) core course may satisfy this requirement.
- **
ACTG 202 preferred.
- ***
Advisor Approved Elective: One course (3 credits), in addition to University Core, of any relevant upper-division course that are pre-approved by the student's advisor.
A minimum of 120 credits is required for graduation; 42 of these credits must be in courses numbered 300 and above; University Core credit requirements must be satisfied.
Interdisciplinary Electives: All business students are required to complete 9 credits of electives outside of business, economics and agriculture business. Course may be any level (100-400) but must be in addition to MSU University Core general education requirements.
All students transferring to Jabs must meet the MSU & Jabs residency requirements.