Marketing

Marketing is the art and science of managing relationships between buyers and sellers. As such, every product, service, and idea that is offered requires marketing. In addition to businesses, marketing technologies are used by non-profit organizations, government agencies, political entities, and other types of organizations. Modern marketing decisions are based on statistical analyses, market tests, and other research techniques. Studying marketing prepares students to enter this growing and ever-changing sector of the global economy in positions such as marketing managers, sales managers, retail buyers, marketing representatives, professional salespersons, internet or direct response marketing managers, and advertising account representatives.

Marketing Option

The JJCBE undergraduate curriculum is structured on a four-stage model. The four stages include the University Core, the business pre-core, the common body of business knowledge (CBK), and the option courses. Courses are numbered to reflect their position within the curriculum. 100-level courses are generally taken in the freshman year, 200-level courses in the sophomore year, 300-level courses in the junior year, and 400-level courses in the senior year.

The business pre-core consists of 100- and 200-level courses that are necessary to develop fundamental knowledge and skills in business, accounting, mathematics, statistics, economics, information technology, and communication. Completion of the business pre-core is required for formal admission to the JJCBE. The business pre-core includes:

BGEN 194USSeminar *3
BMGT 205Prof Business Communication3
BMIS 211Intro to Bus Decision Support3
ACTG 201Principles of Financial Acct3
ACTG 202Principles of Managerial Acct3
or ACTG 223 Principles of Accounting II
M 161QSurvey of Calculus4
ECNS 202Principles of Macroeconomics3
ECNS 204ISMicroeconomics3
STAT 216QIntroduction to Statistics3
STAT 217QIntermediate Statistical Concepts3
or BMGT 240IS Business Research Methods
*

Students transferring into the JJCBE, either from another institution or from another MSU department, who have already earned credit for a University Seminar (US) course must take BGEN 204 instead of BGEN 194US.

The business common body of knowledge (CBK) courses, most of which are 300-level courses designed for juniors, establish the basis for business education in management, marketing, finance, information technology, production and operations management, law, and strategy. The business CBK courses are prerequisites for most upper-level option courses. The business CBK courses include:

BMGT 335Management and Organization3
BGEN 302Career Perspectives1
or BGEN 303 Professional Coaching Clinic
BMIS 311Management Information Systems3
BMGT 322Operations Management3
BMKT 325Principles of Marketing3
BFIN 322Business Finance3
BGEN 361Principles of Business Law3
BGEN 499Senior Thesis/Capstone: Strategy Seminar4

Freshman YearCredits
FallSpring
BGEN 194US - Seminar*3  
Non-business/non-economics and general electives, and University Core12  
ECNS 202 - Principles of Macroeconomics  3
M 161Q - Survey of Calculus  4
Non-business/non-economics and general electives, and University Core  8
Year Total: 15 15
Sophomore YearCredits
FallSpring
ACTG 201 - Principles of Financial Acct3  
BMGT 205 - Prof Business Communication3  
STAT 216Q - Introduction to Statistics3  
Non-business/non-economics and general electives, and University Core6  
ACTG 202 - Principles of Managerial Acct  3
BMIS 211 - Intro to Bus Decision Support  3
ECNS 204IS - Microeconomics  3
STAT 217Q - Intermediate Statistical Concepts
or BMGT 240IS - Business Research Methods
  3
Non-business/non-economics and general electives, and University Core  3
Year Total: 15 15
Junior YearCredits
FallSpring
BMGT 335 - Management and Organization3  
BGEN 302 - Career Perspectives
or BGEN 303 - Professional Coaching Clinic
1  
BMIS 311 - Management Information Systems3  
BMKT 325 - Principles of Marketing3  
Non-business/non-economics and general electives, and University Core5  
BMGT 322 - Operations Management  3
BFIN 322 - Business Finance  3
BGEN 361 - Principles of Business Law  3
BMKT 342R - Marketing Research  3
BMKT 337 - Consumer Behavior  3
Year Total: 15 15
Senior YearCredits
FallSpring
BMKT 343 - Integrated Marketing Communication3  
BMKT 436 - Sales and Sales Management3  
Choose two of the following Marketing electives:6  
BMKT 420 - Integrated Online Marketing
BMKT 441 - International Marketing
BMKT 444 - Retail Management
BMKT 446 - Marketing for Entrepreneurs
BMKT 447 - Marketing Mix and Design
BMKT 490R - Undergraduate Research (May be taken more than once, but counts as one Marketing elective)
BMKT 498 - Internship (Must be taken for at least 3 credits, but counts as one Marketing elective)
Non-business/non-economics and general electives, and University Core3  
BGEN 499 - Senior Thesis/Capstone: Strategy Seminar  4
BMKT 499 - Senior Capstone: Marketing Management  3
Approved Restricted Elective**  3
Non-business/non-economics and general electives, and University Core  5
Year Total: 15 15
Total Program Credits: 120
*

Students transferring into the Jake Jabs College of Business & Entrepreneurship (JJCBE), either from another institution or from another MSU department, who have already earned credit for a University Seminar (US) course must take BGEN 204 instead of BGEN 194US.

**

Advisor Approved Elective: One course (3 credits), in addition to University Core, of any relevant upper-division course that are pre-approved by the student's faculty advisor.

All business majors must be formally admitted to the Jake Jabs College of Business & Entrepreneurship (JJCBE) in order to enroll in all upper-division (300-400 level) option courses (ACTG, BFIN, BMGT, BMKT, BGEN, BMIS) and BGEN 499 Senior Thesis/Capstone: Strategy Seminar.

A minimum of 120 credits is required for graduation; 42 of these credits must be in courses numbered 300 and above; 54 credits must be non-business/non-economics rubrics (although ECNS 101IS, ECNS 202, ECNS 204IS, BMGT 240IS may be included); University Core credit requirements must be satisfied.

Any students transferring to the JJCBE must meet the JJCBE residency requirement.