Marketing

Marketing is the art and science of managing relationships between buyers and sellers. As such, every product, service, and idea that is offered requires marketing. In addition to businesses, marketing technologies are used by non-profit organizations, government agencies, political entities, and other types of organizations. Modern marketing decisions are based on statistical analyses, market tests, and other research techniques. Studying marketing prepares students to enter this growing and ever-changing sector of the global economy in positions such as marketing managers, sales managers, retail buyers, marketing representatives, professional salespersons, internet or direct response marketing managers, and advertising account representatives.

Marketing Option

Freshman YearCredits
FallSpring
BGEN 104US - First Year Business Seminar*3  
ECNS 101IS - Economic Way of Thinking3  
Non-business/non-economics and general electives, and University Core9  
BGEN 204 - Business Fundamentals  3
ECNS 202 - Principles of Macroeconomics  3
M 161Q - Survey of Calculus  4
Non-business/non-economics and general electives, and University Core  5
Year Total: 15 15
Sophomore YearCredits
FallSpring
ACTG 201 - Principles of Financial Accounting3  
BMGT 205 - Prof Business Communication3  
BMIS 211 - Data Analytics I3  
STAT 216Q - Introduction to Statistics3  
Non-business/non-economics and general electives, and University Core3  
ACTG 202 - Principles of Managerial Accounting**
or ACTG 223 - Principles of Financial Accounting II
  3
ECNS 204IS - Microeconomics  3
BMGT 240IS - Business Analytics  3
Non-business/non-economics and general electives, and University Core  6
Year Total: 15 15
Junior YearCredits
FallSpring
BMKT 325 - Principles of Marketing3  
BMGT 335 - Management and Organization3  
BMIS 312 - Data Analytics II3  
Non-business/non-economics and general electives, and University Core6  
BMGT 322 - Operations Management  3
BFIN 322 - Business Finance  3
BMKT 337 - Consumer Behavior  3
BMKT 342R - Marketing Research  3
BMKT 343 - Integrated Marketing Communication  3
Year Total: 15 15
Senior YearCredits
FallSpring
BGEN 361 - Principles of Business Law3  
BMKT 436 - Sales and Sales Management3  
Choose two of the following Marketing electives:6  
BGEN 365 - International Practicum
BMGT 405 - Supply Chain Analytics
BMKT 406 - Advertising Campaign Development
BMKT 420 - Integrated Online Marketing
BMKT 441 - International Marketing
BMKT 444 - Retail Management
BMKT 446 - Marketing for Entrepreneurs
BMKT 447 - Marketing Mix and Design
BMKT 484 - Internet Marketing Practicum
BMKT 485 - Applied Marketing Strategy
BMKT 491 - Special Topics
BMKT 498 - Internship (Must be taken for at least 3 cr, but counts as 1 BMKT elec)
Non-business/non-economics and general electives, and University Core3  
BGEN 499 - Senior Thesis/Capstone: Strategy Seminar  4
BMKT 499 - Senior Capstone: Marketing Management  3
Approved Approved Elective***  3
Non-business/non-economics and general electives, and University Core  5
Year Total: 15 15
Total Program Credits: 120
*

BGEN 104US preferred, but any University Seminar (US) core course may satisfy this requirement.

**

ACTG 202 preferred.

***

Advisor Approved Elective: One course (3 credits), in addition to University Core, of any relevant upper-division course that are pre-approved by the student's faculty advisor.

A minimum of 120 credits is required for graduation; 42 of these credits must be in courses numbered 300 and above; 48 credits must be non-business/non-economics rubrics (although ECNS 101IS, ECNS 202, ECNS 204IS, BMGT 240IS may be included); University Core credit requirements must be satisfied.

All students transferring to Jabs must meet the MSU & Jabs residency requirements.